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    ÁGORATECH 2025, A FIRST EDITION THAT EXCEEDED EXPECTATIONS
    • 81 HOTEL CHAINS
    • 53 TECHNOLOGICAL SOLUTIONS
     
    ÁgoraTech was born with a clear purpose: to bring the hospitality sector closer to technological innovation, creating a space where real market needs and cutting-edge solutions could meet face-to-face. In an increasingly digitalized world, where conversations often happen through screens, we felt the need to return to the essentials: connecting people. That is why this first edition was not just an event, but an experience designed to foster human relationships, generate real opportunities, and spark meaningful collaborations in a relaxed yet highly professional environment.

    Over the course of two intense days, more than 200 hospitality professionals from across the Iberian Peninsula—including representatives from hotel chains and technology providers—came together in a carefully designed format.

    The gathering opened with an inspiring keynote by expert Enrique Dans on the impact of artificial intelligence in hospitality. This was followed by Gold Sponsors’ elevator pitches and the first round of 1-to-1 meetings, which generated valuable business opportunities. The day concluded with an elegant wine tasting, live music, and a gala dinner that highlighted the relational spirit of the event.

    The second day began with an outdoor sports activity, followed by a second block of meetings and a dynamic networking session through an original cocktail-making masterclass in competition format. A standing lunch brought this energy-filled edition to a close—an edition defined by innovation, collaboration, and authentic connections.

    ÁgoraTech achieved what it set out to do: to become a transformative meeting point. A place where ideas flow, synergies arise naturally, and the future of the industry is shaped through real, human, and strategic conversations.

    This is just the beginning.
    HOTEL CHAINS THAT TOOK PART IN THIS EDITION
    TECH COMPANIES THAT MADE THE DIFFERENCE
    STRATEGIC CONSULTING PARTNER
    GOLD
    SILVER
    BRONZE
    "The quality of a product or service is not what you put into it... but what the customer gets out of it."
    Peter Drucker
    In the fast pace of everyday life, we often do not find the space to explore new solutions or establish strategic connections beyond our usual networks. AgoraTech represents a unique opportunity to break out of this dynamic and open the door to new possibilities.
    Gerard Pasán
    CIO Officer Director - Iberostar Group
    The event, held in the wonderful surroundings of Sitges, stood out for its impeccable organisation, the quality of the professionals present and the inspiring atmosphere that was generated. Undoubtedly, an essential event to continue building the future of hospitality in Spain. Thanks to the organisers and all the participants for making it possible!
    Mariona Bragulat
    Senior Director of Sales - Amadeus Hospitality
    A 10 out of 10 event Simply wow! My sincere congratulations to the organisers of AgoraTech. The organisation was impeccable, everything worked perfectly and the atmosphere was fantastic and very welcoming. You could feel the love in every detail. I leave with my head full of new ideas and with a great network of contacts. Thank you very much for all your effort! I am already looking forward to the next edition.
    Montse Gonzàlez Collet
    Chief Commercial Officer - AQUA HOTEL GRUP
    Everything was perfect, I didn't find anything missing.
    Adelina Cantarell
    Director of Sales – HCC Hotels
    Participating in AgoraTech has been a very enriching experience. I thank Ágora Central de Compras for taking care of the details and creating an environment where it is possible to really connect with hotel partners and technology companies. Spaces like this are key to share knowledge and generate value in the world of tourism distribution.
    Alba Granados
    Web content & Influencer marketing specialist - Princess Hotels & Resorts
    This first edition of AgoraTech has far exceeded expectations. An impeccable organisation, a good atmosphere, high-level attendees and a clear vision of the future of the sector. It is sure to become the event of reference for companies and hotels to have the opportunity to meet and establish links. A 10 out of 10 that sets the bar very high for future editions.
    Albert Justafré
    Sales Director - GNAHS
    A benchmark technological event for the future.
    Alejandro Bajo
    CTO - Protur Hotels
    It was a truly efficient experience. People came with a real willingness to look for solutions and with a lot of motivation, and the activities of the event were organized with excellent taste. A real success of an event.
    Belinda Pallares
    Global Business Development & Regional Manager - ZAFIRO by Entertainment Solutions
    From Finpay we would like to thank you for making us part of the first edition of AgoraTech. It was an impeccable event, which combined relevant content, valuable meetings and a close and human atmosphere. We especially highlight the organisation, the 1to1 format and the experiences such as the wine tasting or the cocktail challenge, which made connecting with other professionals easy and authentic. Congratulations to AgoraTech for the success! Count on us for 2026.
    Britta Zoeller
    Senior Strategic Partnership Director - FinPay
    If you get the invitation, don't hesitate to sign up! You will leave with a global vision of what the sector has to offer, you will meet and connect with many professionals! You will take away many new ideas, many contacts and no doubt many beautiful memories. We enjoyed the event and it wasn't all work. It will be a pleasure to attend future editions, it was intense but enriching, thank you and congratulations!
    Caroline Grainville
    Revenue Manager - Hospes Hotels
    An opportunity to learn about the most advanced technologies to put at the service of hotels so that the human component is reinforced in dealing with guests, technology at our service and not the other way round.
    Cristina Baptista
    Directora of Sales - Continental Hotels
    I have attended many events in my professional life, but this edition of AgoraTech is in the top 3 of them. I had a great time, and it will give a boost to our business!
    Dafna Marín
    Senior Enterprise Sales Manager - Adyen
    Unlike other events I have attended, even at Fitur, where we had our own stand, the 1to1s worked like a charm. Add to that impeccable organisation, activities that made us enjoy ourselves, laugh and connect with other participants (even outside the 1to1s), and the result was authentic and very valuable networking. The talk was great, because it kept you interested whether you knew about AI or not. All in all, I look forward to seeing you in a new edition! The details, the activities, the personalisation and, above all, the good atmosphere... Everyone I spoke to was having a good time, and that's not easy to achieve. So, congratulations!
    Gabriela Ramos
    Head of Marketing - R2 Hotels
    Bringing together hoteliers and technology providers in a manner and setting that encourages exchange is hugely powerful, conducive to build relationships delivering continuous improvement and growth for the Iberian market. This inaugural event was exceptionally produced, and without doubt hotels and providers see huge value in returning next year to create and develop yet more wonderful partnerships.
    Guy Barnes
    Head of Sales Europe - Sabre Hospitalit
    It was fantastic and I look forward to the 2nd edition :-)
    Helder Silva
    Sales Coordinator - Hotéis Cristal
    Absolutely spectacular organisation, congratulations, I look forward to returning next year.
    Javier Lorenzo
    Project Manager – Invisa Hoteles
    The first edition of Ágoratech could not have been better. A very well organised event, where networking was very natural. The format with 1:1 meetings and group activities was excellent and worked very well.
    Joao Pascoa
    Global Sales-Transformation & Analytics - Pestana Hotel Group
    The first edition of AgoraTech has been a success, both organisationally and in terms of results, being able to talk with multiple actors from both sides of the hotel world, discovering and learning from all of them and of course getting to empathise even if they all have different points of view. This event facilitates the meeting between hotel and supplier in a more relaxed atmosphere, generating a trust that is difficult to find on a day-to-day basis, and detecting synergies in a more agile and clearer way.
    Jordi Prats
    Head of Ecommerce - Concept Hotel Group
    AgoraTech offers a space in which to learn about the latest in technology, where to share experience and opinions with professionals from the sector and where to lay the foundations for the progress of any cutting-edge hotel company.
    Jorge Guimerà
    Director of Sales - Universal Beach Hotels
    More of the same. I thought your approach was great!!!!!
    José Luis Pineda
    Director of Business Development Hospitality España - Televés
    It is very true that in day-to-day life, the fast pace and the large number of technology providers means that we often cannot dedicate the time they deserve, and this leads to many proposals being forgotten or considered unnecessary without having explored them in depth. On the other hand, attending events like this one really changes that dynamic. It allows us to listen, get to know new ideas and open up to possibilities that perhaps in our usual environment we would not have the opportunity to discover. It's great to be able to meet up with people to discuss further and get to see more potential in those proposals. It's an important step to broaden horizons and find new opportunities!
    Juan Valencia
    Corporate Commercial Director - R2 Hotels
    An event to repeat. I had the pleasure of participating in this meeting focused on networking, technology and hospitality, and the truth is that it exceeded my expectations. The venue, simply spectacular. The organisation, impeccable. The participation, maximum. And most importantly, quality meetings, with professionals. Thanks to the organisers for creating a space where ideas flow and opportunities are born. See you at the next edition!
    Linda Noskova
    CCO - Travel Compositor
    If something similar happens again, it would be ideal.
    Sales Manager - THB Hotels
    You have achieved that besides a great technological event, where we all have acquired a lot of knowledge of the products offered by the market, but with your love and detail it has been an EXTRAORDINARY event, where you have managed to fit perfectly the human quality together with the technology. Thank you very much AGORATECH team, see you next edition!!!
    Marga Alemany
    Directora Comercial - Blau Hotels & Resorts
    Brilliant! I will never forget it
    Martin Aleixandre
    CCO - Fuerte Group Hotels
    There are many events, yes, but where you can meet professionals, share experiences, meet companies that offer services that can help our business... and all together, there are few events. AgoraTech brought it all together in two unforgettable days that are definitely worth experiencing.
    Miguel Ángel Sánchez
    IT Administrator -Estival Group
    AgoraTech has been an excellent meeting point to connect with other professionals in the sector and open up opportunities for collaboration
    Paula Servera
    SVP Strategy & Growth - Dingus
    In my more than 35 years linked to technology for customer experience in hotels I had never attended an event that brought together technology and decision makers in the industry, AgoraTech has undoubtedly created a unique and innovative space for knowledge and networking without the rush of a trade fair.
    Rafael Balducci
    Consultor Senior Hospitality - Eroom Suites
    Inspiring tourism event, perfect for sharing market knowledge and enthusiasm for the technological future with our partners in the sector. It has helped us to connect with great professionals, generate business and add value to our customers. Congratulations for the organisation!
    Rodrigo Hernaez
    Commercial & Sales Manager - Dingus
    We had the privilege of participating in this exceptional event, and we couldn't be more grateful for the impeccable organisation. It was a great opportunity to present Ubikos to numerous companies interested in technological solutions for the hospitality industry. But the event also offered us much more:
    Roxana Céspedes
    Head of Business Development - Ubikos 360
    AgoraTech has been an ideal event to connect hotels and technology; the 1to1 meetings have been practical and productive.
    Tatiana Sánchez
    Ecommerce & Distribution - Hotelatelier
    Meeting relevant technology companies in the Iberian market, as well as other hotel chains, was a very rewarding experience.
    Tiago Varela
    Revenue and Data Manager - Hotéis Vila Galé
    It was two days of pure networking, inspiration and contact with the essence of technology and innovation. I liked the format, the way the atmosphere was energised and the value of the attendees.
    Víctor Mayans
    Marketing Director- Artiem Hotels
    PHOTO GALLERY
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      DATA SECURITY AT ÁGORATECH

      ÁGORATECH employs some of the most secure technologies available for protecting your credit card data. It adheres to all international regulations governing this area. All sections of ÁGORATECH where we request sensitive information use SSL communication protocol. This means that the information traveling over the Internet from your computer to our server is encrypted, making it indecipherable to anyone else. This technology ensures that your data cannot be intercepted, altered, or falsified in any way. Thus, online payments today are as secure as in-person purchases.



      WHAT DOES SSL MEAN?

      SSL (Secure Socket Layer) is a standard Internet security technology. It uses an encryption system to ensure the highest confidentiality of the data transmitted to us. This prevents unauthorized access or interception while data is transmitted over the Internet. For added security, this data is stored on a secure server protected by a continuously monitored firewall.



      LEGAL NOTICE

      The terms and conditions below govern access to and use of the URL www.agoratechhub.com (hereinafter the PORTAL), owned by TRAVENTURE, S.L. The individual accessing the page to obtain information and contract the services offered through the portal will be referred to as THE USER. Before contracting, THE USER must read and expressly accept these Terms and Conditions by clicking the button at the end of the form labeled “I have read and accept the Terms and Conditions.” If THE USER does not accept these Terms, they should refrain from contracting the services offered by ÁGORATECH. ÁGORATECH offers its services through the website www.agoratechhub.com (hereinafter THE PAGE), from which tourism market services are provided. To provide these services, ÁGORATECH holds all necessary permits and licenses. These general terms of use govern the generic use of the portal, as well as the effective contracting of hotel reservation services. However, the contracting of a specific reservation will be subject to the specific terms and conditions established for each case. Likewise, THE USER agrees to accept and abide by the terms and conditions of purchase set by any hotel entity THE USER chooses to contract with, including, but not limited to, payment of any amounts due and compliance with any rules and restrictions regarding rate availability, products, or services. If there are special rules or restrictions affecting certain rates, products, or services selected by THE USER, these will be highlighted on the screen before proceeding with the reservation. To initiate the contracting process, THE USER must meet the following preliminary requirements, which are not considered part of the contracting process: Search for one or more services using the search function provided by ÁGORATECH on THE PAGE and select the product(s) or service(s) of interest. Accept these General Conditions, which are provided before starting the contracting process and available for download and printing on THE PAGE. Acceptance will be made by clicking a checkbox with the text “I have read and accept the purchase conditions.”



      CONTRACTING PROCEDURE

      The contracting of services through THE PAGE will be based on the following process: Upon accepting these General Conditions and selecting the service, THE USER will access a page where they will be asked to enter the personal details of the beneficiary of the reservation. All collected data will be processed according to THE PAGE's Privacy Policy. Next, payment details will be required, exclusively via credit card and through the established payment gateway for the selected service. Similarly, the collected data will be processed according to THE PAGE's Privacy Policy. The reservation made by THE USER will be subject to the specific terms and conditions set by the providers or organizers of such products or services, as outlined in the next clause. THE USER also agrees to accept and adhere to these reservation terms and conditions, including, but not limited to, compliance with any rules and restrictions regarding rate availability, products, or services. THE USER will give consent by clicking the “Complete Purchase” button located at the bottom of the page where payment details are requested. This confirmation will be sent electronically to ÁGORATECH, which will store and preserve it to ensure the process. Confirmation of the purchase by the service provider will imply the finalization of the contract and the client's commitment to the established amounts. Upon providing consent, a confirmation page will appear on the screen, and the client will receive an email with the relevant information.



      SPECIAL CONDITIONS

      The specific conditions of each service, including but not limited to price, modifications, cancellations, and other aspects not covered in these General Conditions, will be governed by the relevant service providers' terms, which may be modified. ÁGORATECH, as a mere intermediary, assumes no obligation or responsibility for these modifications. Such Specific Conditions will be considered accepted as per the previous clause. If these specific conditions do not allow for changes or cancellations by the client, the client will not be entitled to a refund of the reservation amount paid to ÁGORATECH.



      ÁGORATECH'S OBLIGATIONS

      ÁGORATECH is obliged to:

      1. Make the utmost efforts to complete the necessary procedures for THE USER to acquire the contracted service through THE PAGE.

      2. Provide THE USER with the documents necessary for enjoying the contracted service.

      3. Comply with other obligations outlined in these General Conditions and the Specific Conditions mentioned in Clause Five.



      USER'S OBLIGATIONS

      THE USER is obliged to:

      - Pay the corresponding amounts, including taxes and fees.

      - Personally ensure the authenticity of the provided data and its correspondence with their identity when giving consent and making payment.

      - Assume any responsibility arising from not having the required documentation to enjoy the contracted service, including those related to border access to third countries.

      - Comply with other obligations outlined in these General Conditions and the Specific Conditions mentioned in Clause Five.



      RESPONSIBILITIES

      Both parties acknowledge that ÁGORATECH, as a mere intermediary between service providers and THE USER, is only responsible to THE USER as specified by applicable travel agency laws. They also acknowledge that ÁGORATECH cannot guarantee absolute continuity of service or the absence of computer viruses in services provided through its network that could alter programs or documents stored in its information systems, although ÁGORATECH will make the best efforts to prevent such occurrences. ÁGORATECH will not be responsible for the accuracy, timeliness, or truthfulness of information such as schedules, prices, and other relevant details provided through the website by its suppliers, nor for any non-compliance or defective compliance by the suppliers with current regulations and the terms and conditions of each reservation made through THE PAGE. If force majeure causes (including, but not limited to, political, economic, or security disturbances) result in deficiencies in reservations, confirmations, and/or execution of any travel or services contracted through ÁGORATECH, and such circumstances are not foreseeable or solvable by ÁGORATECH, or if it becomes impossible to fulfill any agreed services, the client waives any claims against ÁGORATECH and/or the ÁGORATECH group companies, whether currently existing or future, for such deficiencies or breaches, unless there is a proven lack of professional diligence on ÁGORATECH's part.



      IMPOSSIBILITY OF MANUAL SIGNATURE

      Due to the special nature of remote contracting, THE USER acknowledges the impossibility of signing a payment slip, traditionally used to confirm a transaction. Therefore, THE USER waives the need for a signature for any electronic transactions resulting from reservations made through THE PAGE, expressing their agreement through the procedure outlined in Clause Four of these General Terms of Contract.



      ERROR CORRECTION

      ÁGORATECH provides customers with the email address contacto@agoratechhub.com for reporting errors in data entry during the contracting process. THE USER will have 24 hours from the confirmation of purchase to contact ÁGORATECH for this purpose.



      MODIFICATION

      ÁGORATECH may unilaterally modify these General Conditions at any time as deemed necessary and introduce new clauses. These changes must be announced on THE PAGE's homepage with two (2) weeks' notice and will not affect contractual relationships established before the modifications.



      DATA PROTECTION

      Any data processing resulting from the execution and compliance with these General Conditions will be governed by the Privacy Policy available to the customer on THE PAGE and will be considered an integral part of these Conditions.



      SEVERABILITY

      The invalidity of any clause of these General Conditions by a competent authority will not affect the validity of the remaining clauses. In such cases, ÁGORATECH will draft a new clause to replace the invalid one as closely as possible. If replacement is impossible and the clause is essential to the Contract, the affected party may choose to terminate the Contract.



      FINALITY

      JURISDICTION. Both parties, expressly waiving any jurisdiction that might apply, agree to submit to the Jurisdiction and Competence of the courts in the customer's place of residence. Our website does not constitute and cannot be seen as a recommendation or promotion of the quality, service level, or classification of a hotel. The star rating of hotels, done according to international conventions, provides non-binding information about the hotel's category. The classification used by ÁGORATECH is based on the hotel's self-assessment, verified by ÁGORATECH using its own evaluation system, and customer experiences. Additional information and descriptions of hotels are also based on information provided by the hotel itself.

      DATA PROTECTION

      As a result of browsing the website and completing the web forms, the user agrees that the personal data they provide or that is provided in the future through this service will be processed in personal data files of ÁGORATECH, including the collection of access data and the use of cookies and functions provided by third parties.

      Purpose of Processing, Legal Basis, and Recipients of Information. The data is used to:

      1. To allow the website to function and provide access to areas for registered users.

      2. To register and respond to user requests made through the web forms (contact, etc).

      3. To provide and manage ÁGORATECH services, handle reservations, and process payments through group or linked websites, call centers, GSM, GPRS, or UMTS communication systems; manage incidents and complaints.

      4. To subscribe to ÁGORATECH newsletters, send advertising and other commercial promotions via email, SMS, MMS, or any other similar medium.

      5. To conduct quality surveys.

      6. To apply for a job at ÁGORATECH.

      7. To create web analytics and statistics.

      8. To incorporate third-party functions (Google Maps, etc.)

      • Purpose: To allow the website to function and provide access to areas for registered users.

      • Legal Basis: Necessary for the provision of online services; consent given through website use.

      • Recipients and Transfers: ÁGORATECH companies and establishments. Providing all required data for registration is mandatory unless otherwise specified on the registration form. ÁGORATECH may deny registration to those who do not provide such data.

      • Purpose: To register and respond to user requests made through the web forms (contact, etc.)

      • Legal Basis: Consent expressed through the use and submission of the form.

      • Recipients and Transfers: ÁGORATECH companies and establishments, and other companies involved in providing the requested services.

      • Purpose: To provide and manage ÁGORATECH services, handle reservations, and process payments through group or linked websites, call centers, GSM, GPRS, or UMTS communication systems; manage incidents and complaints.

      • Legal Basis: Execution of the contract or service provision.

      • Recipients and Transfers: ÁGORATECH companies and establishments and other companies involved in providing the requested services, including the requested hotel establishments.

      • Purpose: To manage participation in ÁGORATECH loyalty programs.

      • Legal Basis: Execution of the loyalty program; consent.

      • Recipients and Transfers: ÁGORATECH companies and establishments.

      SUBSCRIPTION TO THE ÁGORATECH NEWSLETTER, ADVERTISING REFERRAL AND OTHERS

      • Purpose: To subscribe to ÁGORATECH newsletters, send advertising and other commercial promotions via email, SMS, MMS, or any other similar medium.

      • Legal Basis: Existence of a prior contractual relationship; consent.

      • Recipients and Transfers: ÁGORATECH companies.

      QUALITY SURVEY
      • Purpose: To conduct quality surveys.

      • Legal Basis: Part of the execution of the contract or service provision.

      • Recipients and Transfers: ÁGORATECH companies and establishments, quality departments.

      APPLICATION TO WORK AT ÁGORATECH
      • Purpose: To apply for a job at ÁGORATECH.

      • Legal Basis: Consent, necessary to be considered as a candidate.

      • Recipients and Transfers: ÁGORATECH companies and establishments.

      WEB ANALYTICS
      • Purpose: Know how the website is searched, accessed and used by the public. They may involve the collection of personal data such as IP address, connection location, information about browsing software or hardware, etc.

      • Legal Basis: Consent, expressed through the use of the website.

      • Recipients and Transfers: ÁGORATECH companies and establishments.

      FUNCTIONS PROVIDED BY THIRD PARTIES
      • Purpose: To incorporate third-party functions, such as f, analytics, social buttons, Zendesk chat widgets, etc.

      • Legal Basis: Consent, expressed through the use of the website.

      • Recipients and Transfers: Third-party functions establish a direct connection between the user’s browser and third-party domains, allowing the download and execution of functions, including from pages outside the European Economic Area. This website integrates functions from Google Inc., such as Google Analytics and Google Maps. By using this website, the user authorizes the processing of their data by Google in accordance with its privacy policy: Google Privacy Policy.

      ACCURACY OF DATA
      The user must complete forms with true, accurate, complete, and up-to-date information. The user will not enter data pertaining to another person; ÁGORATECH will assume the data has been provided by the data subject. The user will be solely responsible for any direct or indirect damage or harm caused to any person due to completing the form with data relating to another person.

      RIGHTS TO ACCESS, RECTIFY, DELETE, OPPOSE, AND OTHER RIGHTS
      The data subject has the right to access, rectify, and delete their data, as well as to oppose the processing of their data, under the terms established by data protection legislation. They also have the right to request data portability, revoke consent given, and limit processing.

      The data subject can exercise these rights by sending a written request by postal mail to ÁGORATECH (reference DATA PROTECTION) TRAVENTURE, S.L., C/ Mallorca, 351 08013 Barcelona, Spain, with CIF B-06943575, including a signed request indicating the action requested and a copy of the ID or passport.

      The data subject can also oppose receiving commercial emails by requesting so via email from the address they wish to unsubscribe from, addressed to contacto@agoratechhub.com .

      If the data subject believes their data processing infringes data protection legislation, they may file a complaint with the relevant data protection authorities.

      DATA PROTECTION OFFICER
      For any questions related to data processing by ÁGORATECH, the interested party may contact the Data Protection Officer by sending a written request to:

      Data Protection Officer TRAVENTURE, S.L. C/ Mallorca, 351 08013 Barcelona, Spain

      MINORS
      The use of ÁGORATECH web services is prohibited for individuals under 18 years of age.

      RECIPIENTS AND INTERNATIONAL DATA TRANSFERS
      The user is informed that, for the procurement of offered products and services, ÁGORATECH will necessarily communicate the user's personal data to the providers of the products and services chosen by the user.

      Regarding services and establishments outside the European Economic Area, the data necessary to subscribe to and provide the services will be subject to international data transfers, including to countries with data protection legislation not equivalent to European standards.
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